Hampstead and nearby Belsize Park are more akin to villages than most of the capital's suburbs. This close-knit feel makes them a popular location for a wide range of people; artists, actors, writers, professionals, bankers and families live side by side in these highly sought-after communities.

Traditionally associated with leading intellectuals, artists and literary figures, Hampstead has a cosmopolitan air. The area still boasts a strong arts culture, with venues such as the Everyman Theatre and Hampstead Theatre sitting close to attractions like the Freud Museum and Keats House.

As well as its vibrant arts scene, Hampstead features a number of high-quality schools and colleges. It offers several state and independent primary and secondary schools, as well as specialist medicine, osteopathy, art, English and culinary colleges. The Good Schools Guide London North has recognised Hampstead as having more good schools than any other area north of the River Thames.

Hampstead also boasts superb transport links. It is served by the Northern, Jubilee and Metropolitan London Underground stations, as well as Hampstead Heath and Finchley Road & Frognal Overground stations, while the West Hampstead Thameslink runs directly to Luton Airport.